The low-price mistake in high-purchasing-power markets
When a LATAM professional offers digital services to the US or European market, the first instinct is usually to charge cheaply to "be competitive." This is a mistake that can have the opposite effect.
In mature markets, price is a quality signal. A $50 website generates immediate distrust. Your positioning: not the cheapest, but the best quality-to-price ratio with guaranteed results. That's the value proposition that resonates in US and European markets.